Cognitive Dysfunction

Continuing to refine and make final alterations to my emoji set, I have been working on the cognitive dysfunction logo. I have had trouble having the icon read as I intend while still being able to exist in a variety of scales (specifically the miniature phone emoji size).

Working off of my conversations with people who have MS as inspiration, I used their descriptions of symptoms and turned them into visual symbols.

Exhibit Give Aways

Thinking about how I want my users to interact with my exhibit in the senior show and the #MSvisible campaign, I was drawn to giving away something that my users could hold on to and keep to engage with interest in my project.

Thinking about how I could make something informative, fun, and relatively inexpensive to engage with a wide audience range, I was drawn to stickers and business cards.

Below are some designs that I began drafting. Considering what needs to be included on the card/sticker, how to I draw initial interest, and how to push my user to further engage my contributing to the campaign and visiting the #msvisible site.

Revising and Refining

Playing around with what “off-balance” could look like in a single icon was difficult. I experimented with associations of balance with a scale, but, it wasn’t reading as intended. I continued to be inspired by people with MS describing the sensation of “off-balance” as “sea-legs”. However, when the icon was shrunk down, the sea-legs were difficult to interpret. Currently, I am exploring how already established icons of male/female figures could be shifted and twisted to embody the chaotic feeling of the off-balance symptom that comes with MS.

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Conscious Style Choice

Experimenting how the digitally produced icon reads in comparison to the hand drawn feel. In creating a set, I want the pieces to be cohesive in their appearance and style, playing close attention to line weight, line curves, pattern and texture.

The hand drawn works convey a greater sense of emotion and sense of the artists hand.

While the digitally produced pieces feel a bit colder to the audience, with crisper lines and hard edges. However, putting the icons in context with previously created emojis, they might need to repeat the same digitally produced feel that those have obtained.

Critique Day

In a group critique today, I received helpful feedback on my current set of emoji designs.

I am working to simplify and edit so that each design can be understood alone, read within the context of the set, and understood when shrunk down on the users phone as an emoji symbol.

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From left to right: the logo of #MSvisible, the current working emoji set, and the process of the emoji set, with a mock up of how the set could be translated onto other physical elements to keep with a consistent branding.